Association Funding

Client: National Association of WIC Directors

Challenge: Association wanted to raise non-dues income. This additional income would support additional staff to expand member services.

Budget: Variable

Target: Local WIC offices across the country were the target for the effort. However, the final market served is 7.4 million low income, nutritionally at risk women, infants & children.

Solution: The association developed a variety of outreach and nutrition education materials to be purchased by local WIC agencies through PMG.

Distribution Method: Products were delivered to offices to be handed out to clients during regular visits.

Results: In 3 years, the association raised over $770,000.

Safety Program

Client: Paper Mill

Challenge: A paper mill had lost-time accidents and associated costs that exceeded $2,000,000. Their goal was to bring those costs to $0, saving the company valuable employee time and corporate expense while creating a healthier environment.

Budget: Open for discussion

Target: 1500 Employees

Solution: PMG worked with the Safety teams throughout the mill to create a full scale safety awareness program with posters and safety meetings, customized goals and "landmark" recognition for accomplishments such as the "million hours of safety" goal. In addition, PMG designed a recognition program that could be administered on-site. This allowed each employee access to their recognition item within 2 days of achievement.

Distribution Method: Use of mass distribution at the plant along with a program for individual items being selected/handed out on-site.

Results: Lost-time injuries were dramatically reduced. The company saved over $1,000,000.

Golf Pro Shop Traffic Builder

Client: Resort/Golf Club

Challenge: To motivate resort guests to visit the golf shop. The client knew if they could generate additional traffic from the guests’, then sales of merchandise & golf rounds would increase.

Budget - $1.00 for 2000-3000 items

Target – Resort Guests

Distribution Method – An incentive card was placed in every room. Each guest was encouraged to bring the card to the golf pro shop . The card could be redeemed for 1 Free Basin Harbor logoed item.

Solution – A custom golf bag tag (Sportag) was designed. One side of the tag had a full color image of the golf course. The resort’s contact information was printed on the reverse. The Sportags could be used on guests golf bags, travel bags, luggage and briefcases.

Results – A significantly higher percentage of resort guests visited the golf pro shop. The Sportag was so popular that many guests wanted more than one. The golf shop now offers the Sportags as a retail item to all their guests. The client said, "they are selling like hotcakes".