Resort Pro Shop Success Story
 

Client: Resort/Golf Club

Challenge: To motivate resort guests to visit the golf shop. The client knew if they could generate additional traffic from the guests’, then sales of merchandise and golf rounds would increase.

Budget - $1.00 for 2000-3000 items

Target – Resort Guests

Distribution Method – An incentive card was placed in every room. Each guest was encouraged to bring the card to the golf pro shop . The card could be redeemed for 1 Free Club logoed item.

Solution – A custom golf bag tag (Sportag) was designed. One side of the tag had a full color image of the golf course. The resort’s contact information was printed on the reverse. The Sportags could be used on guests golf bags, travel bags, luggage and briefcases.

Results – A significantly higher percentage of resort guests visited the golf pro shop. The Sportag was so popular that many guests wanted more than one. The golf shop now offers the Sportags as a retail item to all their guests. The client said, "They are selling like hotcakes".